Retail brands have long focused on bridging physical to digital, but now's the time to flip the script.

In an increasingly digital world, the trappings of physical spaces remain a significant draw to cement brand affinity among all age groups.

Once-trendy bastions of the automobile age, the roadside motel has equally garnered ire and intrigue from the new generation of traveler. Now on the heels of the global pandemic these unique properties are on the precipice of their most exciting rebirth yet.

The global pandemic is affecting consumer priorities for selecting hotels, our new poll reveals. And we think the trends are here for an extended stay.

COVID-19 has reshaped consumer behavior and left brand loyalty up for grabs. Nimble pop-ups offer an opportunity for savvy brands to take hold and win market share. Here are five strategies for successful pop-ups in 2021 and beyond.

Despite COVID-19 risks and fears, US consumers still overwhelmingly value in-person experiences for boosting brand loyalty.

Sometimes it seems like creativity and strategy just don’t play well. Through Insights, we aim to open a conversation that spotlights the best of both worlds working together.