NIKE: ATLANTA FLAGSHIP
RECLAIMING HISTORY IN A MODERN RETAIL ENVIRONMENT
RETAIL DESIGN | BRAND STORYTELLING
Drawing environmental elements from the city’s a deep sports culture and focusing on celebrating local heroes, Nike’s new Atlanta flagship store was designed to showcase the unique flavor and history of the sprawling, diverse city.
The space was also intended to highlight Nike’s continual dedication to a greener footprint, incorporating reclaimed sports materials and an eco-conscious buildout.
DESIGN A SPACE THAT PAYS HOMAGE TO THE OLD, WHILE EMBRACING THE NEW.
Artfully fusing the old and the new, the space includes a regulation-sized reclaimed basketball court with gold trimmed backboards and black Swarovski crystal basketball nets. The flagship also features a window display tribute to native son, Martin Luther King Jr. with a basketball hoop reclaimed from a community gym where he learned to play basketball.
The gym was photo documented for the installation, and shortly thereafter was severely damaged in a fire and flood, requiring it to be demolished. Nike donated funds to support the building of a new community gym in its place.
AT-A-GLANCE
CLIENT: Nike
TYPE: Retail Design
LOCATION: Atlanta, GA
ACTUALIZATION: Design of permanent elements in retail flagship.
PARTNERS: Completed as a part of Nike’s internal store design team.
OUR ROLE:
Storytelling + Messaging
Consumer Experience + Journey
Zoning + Merchandising
Graphic Design
Space Design + Concepts
Brand Moments + Art Installations
Materials Palettes + Design Direction
Floor Plans + Elevations
Conceptual Sketches + 3D Renderings
Custom FF+E Design
Installation Oversight
PROJECT GALLERY
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