LESPORTSAC: GANGNAM KOREA
CREATING SEOUL AT LESPORTSAC KOREA
RETAIL DESIGN | CREATIVE DIRECTION | STRATEGIC PLANNING
In order to stay true to LeSportsac Soho’s look, signature fixtures were custom-made with simplicity and functionality in mind.
Customizing our global fixture package to fit this uniquely small space with a curved wall at the center was a triumph.
We believe in the beauty of embracing and respecting a building's architectural elements, which led us to create a design that seamlessly melds with its surroundings.
Color and pattern shines in this small but mighty LeSportsac location.
LeSportsac’s iconic brand shape exploration is carefully dabbled throughout the space to add a spoonful of fun and personality.
A white palette leaves room for LeSportsac to shine through with its patterns, color and timeless personality.
AT-A-GLANCE
CLIENT: LeSportsac Korea
TYPE: Retail Design + Brand Activation
LOCATION: Seoul, Korea
ACTUALIZATION: Concept, Design, and Architecture Drawings
PARTNERS: Starluxe
OUR ROLE:
Strategic Planning
Consumer Experience + Journey
Graphic Design
Space Design + Concepts
Conceptual Sketches + 3D Renderings
Brand Moments + Art Installations
Materials Palettes + Design Direction
Floor Plans + Elevations
Custom FF+E Design
Architecture Drawings
Production Oversight
PROJECT GALLERY
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