LESPORTSAC: GANGNAM KOREA

 

CREATING SEOUL AT LESPORTSAC KOREA

RETAIL DESIGN | CREATIVE DIRECTION | STRATEGIC PLANNING

 
 
 

In order to stay true to LeSportsac Soho’s look, signature fixtures were custom-made with simplicity and functionality in mind.

Customizing our global fixture package to fit this uniquely small space with a curved wall at the center was a triumph.

 
 

We believe in the beauty of embracing and respecting a building's architectural elements, which led us to create a design that seamlessly melds with its surroundings.

 
 

Color and pattern shines in this small but mighty LeSportsac location.

LeSportsac’s iconic brand shape exploration is carefully dabbled throughout the space to add a spoonful of fun and personality.

A white palette leaves room for LeSportsac to shine through with its patterns, color and timeless personality.

AT-A-GLANCE

CLIENT: LeSportsac Korea

TYPE: Retail Design + Brand Activation

LOCATION: Seoul, Korea

ACTUALIZATION: Concept, Design, and Architecture Drawings

PARTNERS: Starluxe

OUR ROLE:

  • Strategic Planning 

  • Consumer Experience + Journey 

  • Graphic Design 

  • Space Design + Concepts 

  • Conceptual Sketches + 3D Renderings

  • Brand Moments + Art Installations 

  • Materials Palettes + Design Direction

  • Floor Plans + Elevations

  • Custom FF+E Design

  • Architecture Drawings

  • Production Oversight

     



 

PROJECT GALLERY

 
 
 

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