CAST JEWELRY: FLAGSHIP BOUTIQUE
INJECTING A POP INTO THE TRADITIONAL LUXURY SHOPPING EXPERIENCE
RETAIL DESIGN | CREATIVE DIRECTION | FABRICATION OVERSIGHT
Cast Jewelry was founded on the mission to make fine jewelry warm, playful and fun. And so, when founders Rachel Shelly and Eric Ryan, were ready to move their digitally-native, fledgling brand into the brick-and-mortar world, they wanted to do so with a splash.
We partnered with our friends at Grow Marketing to envision, design and bring to life Cast’s flagship retail space in a show-stopping “jewel box” boutique outside San Francisco.
The experiential (and experimental!) boutique opened in the stylish Village at Corte Madera shopping center just across the courtyard from industry juggernaut Tiffany, and has performed so well that two more locations are currently in planning phases.
Contrary to many traditional jewelry stores where consumers spend their time looking down, hunched over low, glass cases, the Cast shopping experience was intended to lift consumer’s eyesight upward with fixtures and displays that were designed with a vertical layout.
PROJECT AT-A-GLANCE
CLIENT: Cast Jewelry
TYPE: Space Design + Brand Moments
LOCATION: San Francisco, CA
ACTUALIZATION: Flagship concept, space design, execution and directive for future expressions.
PARTNERS: Grow Marketing
OUR ROLE:
Strategic Planning
Consumer Experience + Journey
Space Design + Concepts
Conceptual Sketches + 3D Renderings
Brand Moments + Art Installations
Materials Palettes + Design Direction
Floor Plans + Elevations
Custom FF+E Design
Production Management
Installation Oversight
PROJECT GALLERY
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