BABYLIST: BEVERLY HILLS FLAGSHIP
DESIGNING AN INTERACTIVE PLAYLAND FOR A DIGITALLY-NATIVE BRAND’S FIRST FLAGSHIP
RETAIL DESIGN | CONSUMER EXPERIENCE | BUILD + FABRICATION
As a digitally-native baby registry, Babylist has had a near-meteoric rise as the go-to for brands for parents-to-be. With the vision of “building a better baby registry experience that truly puts parents first,” Babylist has sought to turn the often tedious and confusing experience into one that is simple, informed, and fun.
When Babylist was seeking to cement their position as an industry leader by launching their first, permanent brick and mortar showroom, we partnered with our friends at Grow Marketing to design and oversee execution of an interactive play land inside a two-floor, 16,000 square foot space in the heart of Beverly Hills.
AT-A-GLANCE
CLIENT: Babylist
TYPE: Retail Design
LOCATION: Beverly Hills, CA
ACTUALIZATION: 16,000 sq ft permanent retail showroom.
PARTNERS: Grow Marketing / SAA Architects / Steiner Bros. Construction / Poolside Etiquette
OUR ROLE:
Zoning + Merchandising
Consumer Experience + Journey
Graphic Design
Space Design + Concepts
Brand Moments + Art Installations
Materials Palettes + Design Direction
Floor Plans + Elevations
Conceptual Sketches + 3D Renderings
Custom FF+E Design
Production + Build Management
Fabrication Oversight
Installation Oversight
PROJECT GALLERY
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