VITAMIN WATER: MERCURY RETROGRADE ACTIVATION
CREATING A MERCURY RETROGRADE SHELTER WITH VITAMIN WATER.
BRAND ACTIVATION | EXPERIENCE POP-UP | CONSUMER JOURNEY
In The Shine Room, RuPaul’s Drag Race contestant, Britta Filter, helped attendees express their inner selves with a “glow up.”
Musician and actress, Halle Bailey, has a photo moment outside of The Shelter, which was constructed to resemble and inflatable cloud.
In The Gutsy Room photo moment, Halle Bailey shares her customized inner confession which was projected onto the background.
AT-A-GLANCE
CLIENT: Vitamin Water
TYPE: Brand Activation + Experience Pop-Up
LOCATION: New York, NY
ACTUALIZATION: One day pop-up with workshops, speakers, performers, and brand experiences
PARTNERS: Wieden+Kennedy
OUR ROLE:
Consumer Experience + Journey
Zoning
Graphic Design
Brand Activations + Pop-ups
Space Design + Concepts
Brand Moments + Art Installations
Materials Palettes + Design Direction
Floor Plans + Elevations
Conceptual Sketches
PROJECT GALLERY
SHARE THIS
READY FOR LIFT OFF?
We’ve helped dozens of brands—large and small—build measurable customer affinity through experiences, spaces and content. Let’s connect and talk about creating the solutions you’re looking for.