NIKE AF-1 FORTIETH ANNIVERSARY
SPOTLIGHTING THE CULTURAL IMPACT OF NIKE’S ICONIC AF-1
BRAND ACTIVATION | EVENT PRODUCTION
Studio Butch partnered with Translations to create a multi-faceted experience to celebrate the 40th anniversary of Nike’s iconic Air Force One sneaker at JD Sports flagships in Times Square and Brooklyn geared toward Gen Z. The activation centered on the AF-1’s decades-long relevance in music, fashion and art, while providing consumers access to rare footwear from Nike’s DNA product vault. A focus on exclusive customization experiences and content creation led to significant buzz on social media.
AT-A-GLANCE
CLIENT: JD Sports
TYPE: Brand Activation + Event
LOCATION: New York City
ACTUALIZATION: One day brand activation and event
PARTNERS:
Translations / Unmatched Lighting / EL Productions / Res Entertainment / The Maison Studio
OUR ROLE:
Storytelling + Messaging
Consumer Experience + Journey
Graphic Design
Collateral + Packaging
Brand Activation
Space Design + Concepts
Brand Moments + Art Installations
Event Management
Production + Build Management
Installation Oversight
PROJECT GALLERY
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