LINCOLN MOTORS: SERENA WILLIAMS X ART BASEL
BOTTLING ALLURE WITH LINCOLN MOTORS + SERENA WILLIAMS
BRAND ACTIVATION | EXPERIENTIAL POP-UP | ART INSTALLATION
At Art Basel in Miami, Lincoln Motors unveiled its Star EV concept car with a special focus on the cars incredible olfactory feature which allow drivers to select personalized scent profile as a part of their driving experience.
Serena Williams poses with a bottle of Sanctuary by Serena, the faux perfume created for the Art Basel launch and based off one of the Lincoln Star’s interior scent profiles.
A brand ambassador chats with passers by about Lincoln’s Star EV concept during the weekend-long activation on Miami’s bustling Collins Ave during Art Basal.
Nine hand-blown bottles were designed and crafted for the activation to hold the perfume—created from one of the scent profiles available in Lincoln’s new Star EV. Serena Williams signed each bottle, and they were auctioned online for charity following the launch.
PROJECT AT-A-GLANCE
CLIENT: Lincoln Motors
TYPE: Brand Activation
LOCATION: Miami, FL
ACTUALIZATION: A weekend-long installation and brand activation in Miami Beach during Art Basel.
PARTNERS: Hudson Rouge / Vitreluxe
OUR ROLE:
Consumer Experience + Journey
Space Design + Concepts
Conceptual Sketches + 3D Renderings
Brand Moments + Art Installations
Materials Palettes + Design Direction
Production Management
Installation Oversight
PROJECT GALLERY
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