GYMSHARK: WHITNEY COLLAB LAUNCH
CELEBRATING BALANCE THROUGH AN IMMERSIVE FITNESS LAUNCH
BRAND ACTIVATION | EXPERIENCE POP-UP | CONSUMER JOURNEY
The layered arched entryway utilized a soft, whimsical color palette to set the tone as our attendees arrived.
The perfect photo moment - whether consumers wanted to take a photo with a friend on the staircase in front of the laser-cut plant wall, or a selfie in front of the organic mirror lined with positive affirmations.
Whitney takes advantage of our dreamy arched entryway for the perfect photo op.
PROJECT AT-A-GLANCE
CLIENT: Gymshark + Whitney Simmons
TYPE: Brand Activation + Experience Pop-Up
LOCATION: Los Angeles, CA
ACTUALIZATION: Weekend pop-up with workshops, speakers, retail, and brand experience.
PARTNERS: Stoelt Productions
OUR ROLE:
Consumer Experience + Journey
Zoning
Graphic Design
Brand Activation + Pop-Ups
Space Design + Concepts
Brand Moments + Art Installations
Materials Palettes + Design Direction
Floor Plans + Elevations
Conceptual Sketches
Custom FF+E Design
PROJECT GALLERY
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