GINKGO: FERMENT CONFERENCE
BREAKING THE MOLD IN AN IMMERSIVE ONE DAY BIOTECH CONFERENCE
BRAND ACTIVATION | ENVIRONMENTAL DESIGN | CREATIVE DIRECTION
What if you could grow anything? That question formed the creative seed for this year’s Ferment Conference, a one-day, annual event hosted by the visionary, bioengineering firm Ginkgo Bioworks. Teaming up with our friends at Grow Marketing, we transformed a historic power station in Boston’s South Waterfront into an immersive “biotopic playground” designed to encourage interaction, foster conversation, and celebrate the synthetic bio ecosystem Ginkgo is creating across myriad industries to literally grow the future.
Glowing molecules meet moss on the focal point of the evening. On the metabolic map projected stage, speakers present and celebrate innovations in the world of synthetic biology.
Upon entering the venue, guests are immediately greeted with a colorful, futuristic atmosphere created with a sense of community in mind.
Inside the Water Dome, glowing water cubes form an informational display discussing FREDsense field kits that make your water quality analysis faster, cheaper, and more efficient than ever before.
Upstairs, guests were able to retreat to the library where they could explore dimensional displays, and peruse further information on the world’s top synthetic biology innovations.
Throughout the Boston warehouse, communal domes are sprinkled throughout where guests can mingle, chat or enjoy the colorful atmosphere. Dome themes include body, air, earth, water and fire.
PROJECT AT-A-GLANCE
CLIENT: Ginkgo Ferment
TYPE: Space Design + Brand Moments
LOCATION: Boston, MA
ACTUALIZATION: Single day conference featuring speakers, catering and interactive art installations
PARTNERS: Grow Marketing
OUR ROLE:
Strategic Planning
Graphic Design
Zoning
Consumer Experience + Journey
Space Design + Concepts
Conceptual Sketches + 3D Renderings
Brand Moments + Art Installations
Materials Palettes + Design Direction
Floor Plans + Elevations
Production Management
Installation Oversight
PROJECT GALLERY
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